De Gruyter Studium: Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi by Mario Glowik read ebook PDF, FB2, DOC
9783110425925
English
3110425920
Completely remodeled into a textbook for the 2nd edition, this book offers a unique combination of internationalization theories with case studies. Internationally oriented students of business studies/marketing learn about modern network approaches, as well as alternatives for international market entries, and gain fundamental insights into firms' organizational structures, corporate cultures, and much more.
Read online book De Gruyter Studium: Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi by Mario Glowik in FB2
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